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You can call your local PayPal Support Help Center to request PayPal to turn on Reference Transactions. Find the phone number at Contact.
Tell PayPal that you are specifically calling so a PayPal Specialist can enable Reference Transactions on your account. They may try to help you set up recurring payments with a button — that is not want you want.
They need to transfer you to a specialist who will ask you for your PayPal account information (email address), and then tell you that they filed a ticket, and you will hear back from PayPal via email on whether Reference Transactions have been enabled or not.
You can contact PayPal via email.
Example of message that you can send to PayPal via Email.
Hello, Could you please enable Reference Transactions on my PayPal account (email: johndoe@domain.com)? I need this feature to sell recurring subscription products via Paid Member Subscriptions. Kind regards, Your Name
In an effort to reduce support, PayPal may send you a response from an auto-response message with some links to documentation.
Hidden in this auto-response is the following:
If we haven’t answered your question, please reply to this email and our team will answer you as soon as possible.
You also need to respond to the auto-response before your support ticket is submitted to PayPal.
PayPal does have a set a requirements that need to be met before they enable support for Reference Transactions on your account.
Unfortunately, PayPal does not publish these requirements and based on anecdotes from customers, the requirements can be different for different businesses.
Some things that store owners have mentioned PayPal require are:
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